A. You deserve top compensation. Often those who negotiate on their own substantially undervalue their property. We also find that property owners, who have negotiated their own agreements with the Media Service Provider, are locked into terms that benefit the MSP much more than they do the property owner. For instance, we recently reviewed an active agreement that was written twenty years ago that paid the property owner pennies on the dollar and had no expiration date. Lifetime business contracts are never a good idea – especially when they are not in your favor. Our formulas and negotiating experience insure that won't happen.